Projects & Writing Samples

Domestic Abuse Campaign: Domestic Violence Awareness Month 2021

The Domestic Abuse Campaign for Domestic Violence Awareness Month 2021 was a multi-channel initiative focused on raising awareness about non-physical forms of domestic violence. It featured weekly themes promoted through social media, blog posts, print and digital advertisements, radio PSAs in English and Spanish, postcards, and posters distributed to community partners and stakeholders, including universities and local governments. The campaign leveraged engaging content with themes like “This is Abuse” and “Know the Facts,” supported by outdoor billboards, newsletters, and educational materials. By combining targeted messaging with diverse communication channels, the campaign successfully educated the public, supported survivors, and fostered community action.

Annual Reports

The WCA Annual Reports were developed to highlight organizational achievements, impactful storytelling, and mission alignment. Serving as the project manager, art director, and lead copywriter, responsibilities included crafting compelling narratives, collaborating with contributing writers, and providing copyediting for clarity and consistency. The distribution strategy was an integral part of the production plan, developed in collaboration with the CEO and the development team to ensure targeted outreach. Reports were shared with segmented audiences in both print and digital formats, tailored to stakeholders such as donors, partners, and the broader community. Digital versions were uploaded to Issuu to extend reach and engagement.

Published Samples:

Books of Gifts

The WCA Books of Gifts publications were designed to align with the organization’s branding and mission-driven messaging. Each edition was created entirely in Adobe InDesign, with additional use of Acrobat, Illustrator, and Photoshop to refine visuals and ensure design precision. The process included seamlessly integrating text and graphics, collaborating with team members who contributed specific visuals, and coordinating with copywriters to produce a cohesive final product. Completed documents were uploaded to Issuu to facilitate digital sharing and broader access.

Published Samples:

Piece of Hope Campaign

In 2018, as the Communications and Outreach Manager, I was tasked by senior leadership to spearhead a new fundraising and outreach campaign, Piece of Hope, aimed at benefiting our nonprofit while addressing the statewide presence of the sponsoring company, Stinker Stores. Recognizing that our organization alone could not reach all their locations, I partnered with a marketing graphic design expert to develop the campaign concept and create all materials.

Together, we designed five different-colored puzzle pieces, each featuring images of diverse children and families, symbolizing hope and unity. These puzzle-shaped donation pads were placed at every Stinker gas station across Idaho, inviting customers to contribute and provide a “Piece of Hope.” The campaign materials also included flyers, posters, localized kits for all participating nonprofits, Q&A documents, media resources, press releases, and social media content.

We planned a campaign kickoff event that garnered media attention, including television and newspaper coverage, helping to amplify awareness and drive community engagement. Additionally, cards with hotline and website information were placed at each point of sale and in gas station bathrooms, ensuring community members had access to critical resources for seeking help. A local printer produced the materials at cost, and my team assembled and distributed them statewide.

The campaign, which launched in 2018, exceeded its fundraising goal by 20% within the first 11 days and by 30% by the end of the campaign, demonstrating the effectiveness of strategic collaboration and creative outreach. Beyond raising funds, the campaign significantly increased awareness of available resources for victims statewide.

For more details, view the campaign announcement press release and the results press release.

Public Relations RFP – COM 658 Integrated PR Campaigns

This academic project, completed as the final assignment for COM 658: Integrated PR Campaigns, showcases strategic planning, audience analysis, and campaign development skills. The RFP includes research-driven insights, targeted communication strategies, and measurable objectives tailored to a hypothetical client’s needs, demonstrating proficiency in crafting comprehensive public relations proposals.

What Compassion Accomplishes Podcast

Women’s and Children’s Alliance (WCA) Communications Team in partnership with Cory Mikhals Productions

Season One: 17 episodes of this podcast were co-produced and co-hosted by Christine Campbell-Davis (Senior Communications and Outreach Manager at WCA) and Cory Mikhals. The podcast highlighted stories of compassion, resilience, and advocacy, supporting the mission of the Women’s and Children’s Alliance. Christine led content development, episode planning, guest coordination, and production in collaboration with Cory Mikhals Productions.

Published Book: Seeds of Hope

Rediscovered Books · Feb 19, 2019

By Christine Campbell, Laura Gray (Illustrator), Jane Alice Van Doren (Prepared by)

Show publication

Come along on a journey with an 8-year old boy named Jimmy as he starts a new life filled with safety, healing and freedom from domestic abuse, beginning at the WCA’s safe shelter.

Jimmy is a fictional character and his story is based on what a young child might experience as he navigates his family’s journey leaving an abusive situation and coming to a safe shelter. It was written by the WCA’s Communications Manager, Chris Campbell-Davis, with input from the WCA’s programs staff- specifically one of the clinicians who works with children and utilizes play therapy techniques.

The original artwork, by local artist Laura Gray, was done specifically to accompany the story.

Scentsy Rock-a-Thon

In 2018, the Scentsy Rock-a-Thon raised over $260,000, surpassing its $250,000 goal to benefit the Women’s and Children’s Alliance (WCA). My responsibilities included coordinating media outreach, managing social media campaigns, organizing event logistics, and securing sponsorships. In addition to providing event setup, day-of staffing, and clean-up, I coordinated a minimum of 840 volunteer rocker slots, filling half the required positions for the 12-hour event.

As part of the media strategy, I drafted and sent out an announcement press release, generating significant pre-event buzz and media coverage. The WCA was the first organization to put its rockers in branded purple t-shirts with mission messaging, a decision that created a strong visual presence and left a lasting impact on the event. Scentsy’s owners and staff noted this unique branding as elevating the event’s overall experience. The t-shirts were “loaned” to participants and offered for sale, generating an additional $4,000 to support WCA’s programs.

The recap of the event, written by Scentsy’s PR team at my request, was posted to the organization’s website and included in the WCA newsletter to share the event’s success with stakeholders and the community. The event received significant media coverage, including features from KTVB News, Mix 106, 103.5 Kiss FM, and additional KTVB segments. Strategic marketing and community engagement efforts resulted in a 30% increase in social engagement, driving awareness and involvement.

Employee Spotlight: The Car Park

To humanize company culture and foster stronger connections, I drafted an Employee Spotlight article for The Car Park’s internal intranet (HUB) and adapted the content for external social media platforms including LinkedIn, Facebook, Instagram, and X. The spotlight highlighted employee contributions and professional growth, balancing authentic storytelling with the company’s brand voice and style.

Role: Writer and editor

Goal: Strengthen employee engagement internally and amplify company culture externally through authentic, shareable content.

Outcome: Increased readership on the company intranet and generated positive engagement across multiple social channels, reinforcing The Car Park’s culture, visibility, and employee pride.

Check out the complete article here.