Nonprofit Event Marketing Communication Plan
This marketing plan was developed for a nonprofit client to promote the Mardi Gras in March 2024 event while meeting the specific requirements of granting agencies. The plan outlines strategies to engage the community, support local businesses, and achieve measurable KPIs such as event attendance, social media engagement, and passport participation. Designed to align with grant guidelines, the plan ensures accountability and delivers a vibrant, family-friendly event experience.

Nonprofit Fiscal Year Communication Work Plan (For Granting Agency)
This Nonprofit Fiscal Year Communication Work Plan was developed to meet the specific requirements of a granting agency for a nonprofit client. The plan outlines a strategic approach to communication activities, aligning with the organization’s goals and the granting agency’s expectations. It includes a detailed timeline, targeted messaging, and actionable strategies designed to maximize outreach, engagement, and transparency. This work reflects a tailored approach to nonprofit communication planning, ensuring alignment with funding objectives and stakeholder needs.

Crisis Communication: St. Luke’s Health System & The Baby Cyrus Incident
This graduate-level project for COM 657: Crisis Communication presents a hypothetical plan to address the “Baby Cyrus” incident. The plan includes a SWOT analysis of St. Luke’s communication strategy and proposes a redesign to improve transparency, combat misinformation, and engage stakeholders through ethical and culturally sensitive messaging.

New Product Marketing Plan, completed as part of graduate course work
This graduate-level marketing plan demonstrates advanced marketing strategies, including SWOT analysis, defined objectives, and detailed approaches to product design, pricing, distribution, and promotion. Developed with professional client requirements in mind, the project incorporates visuals, color, and creative formatting for a polished and engaging presentation. It showcases the application of marketing principles in a real-world context.

Denim Day 2020 Project Plan
This comprehensive project plan outlines the strategies and timelines for the Denim Day 2020 campaign, aimed at raising awareness about sexual assault, victim-blaming, and available resources. The plan includes actionable strategies for events, communications, and social media engagement, showcasing the collaborative efforts of internal teams and community partners. Metrics and lessons learned from previous campaigns are integrated to ensure continuous improvement and impactful outcomes.