The Car Park, Content Marketing Specialist

• Oversee social media strategy and content development to drive engagement, visibility, and alignment with organizational goals.
• Manage the company’s website, intranet (SharePoint), and multiple Google Business and Yelp profiles to support reputation management and customer relations.
• Write and edit a wide range of content including press releases, intranet articles, RFP copy, and employee communications.

Garden City Visitors Bureau, Marketing Director (Contract, Fractional Executive Director role)

• Strengthened community and partner relations through media outreach, event planning, and storytelling that elevated Garden City as a destination.
• Launched a monthly newsletter that grew to 3,400+ subscribers in its first year with a 35% average open rate, driving sustained audience engagement.
• Implemented a weekly social media and digital strategy that promoted tourism and local events, generating double- to triple-digit monthly growth in engagement.
• Designed and produced branded collateral including flyers, business cards, and marketing materials, reinforcing the bureau’s visual identity and community presence.
• Managed analytics, grant

Faces of Hope Foundation, Outreach and Programs Director, Boise, ID

• Served as the organization’s primary media liaison, increasing earned media exposure by 33% through strategic story pitching and expanded coverage across new publications.

• Directed the first annual sexual assault awareness month joint press conference in collaboration with the Idaho State Police and the Governor’s Office, live-streamed statewide, and achieved extensive media coverage.

• Developed and aligned internal and external communication strategies to boost public event engagement by 20%.

• Managed budgets and analytics, providing data-driven insights to leadership to optimize outreach initiatives and client programs and achieve strategic goals.

• Supervised staff and interns, scheduling workloads to optimize efficiency and productivity while fostering professional development through tailored training opportunities and performance feedback. Provided mentoring and coaching to enhance skills and build confidence, managed conflicts to ensure a positive and collaborative work environment, and consistently ensured the delivery of high-quality services.

• Provided direct client services, conducting comprehensive client intakes to assess needs and ensure accurate documentation. Coordinated referrals to partner organizations to connect clients with timely and effective resources, supporting their overall care and well-being.

Saint Alphonsus Health System, Senior Marketing & Communication Specialist, Boise, ID

• Directed marketing, advertising, and media relations for regional operations in Ontario, Oregon, ensuring brand consistency and increasing audience engagement by 15% through integrated campaigns.
• Executed marketing initiatives across social media, print, and digital platforms to promote events, community initiatives, and outreach programs. Collaborated on crisis communication efforts and internal messaging for the Ontario, Oregon hospital to enhance organizational transparency and community trust.
• Facilitated community grant applications and coordinated outreach efforts, fostering partnerships that strengthened regional impact.